Targeted Traffic

Driving targeted traffic to your website can sometimes seem like a ginormous task, especially when you’re first starting out in online entrepreneurship. Many newbies start out by building a great looking website and then just sit around and wait for the visitors to come.

It’s the whole Field of Dreams thing, “If you build it, they will come.”

But it doesn’t work that way.

If you want your website to attract 2,000, 5,000 or even 10,000 visitors a day, you’ve got to develop a strategy or plan to actively and aggressively seek out that targeted traffic and continually give all those visitors a reason to come back. Here are three simple tips to get you started with your own traffic strategy.

1. Keywords Attract Targeted Traffic

Any discussion about driving targeted traffic to your website must begin with keywords. Because keywords are the foundation of search engine ranking and visitor searches, they become the most important tool in your marketing arsenal. Any attempt to increase your targeted traffic must begin with keyword research, no matter what your overall traffic strategy might be.

Here’s a keyword tip: The first thing you should When you’re researching keywords is to look for keywords that address a problem. For example, if you’re selling an ebook on growing beautiful roses, look for keywords that address major rose problems such as:

  • rose fungus
  • rose pruning
  • japanese beatles on roses

There’s a very good reason to approach your keyword research this way. People won’t go online looking for your ebook on roses. People will search online for answers to their specific problems. If they find your ebook while searching for an answer to a specific problem, then you have a good chance of selling them your ebook.

2. Turn Your Keywords Into Website Content

Once you’ve done thorough keyword research on your market or niche, then it’s time to start putting it to good use. One of the best and longest term uses for those keywords is to create keyword rich content for your website that will increase your search engine ranking and attract targeted traffic to your website.

Keep in mind that creating content for your website isn’t a one-time task. You must regularly create keyword rich content for your website on a variety of keywords related to your niche to continually bring in targeted traffic.

3. Get Other Sites To Link Back To You

Once you’ve created a high quality website full of great content related to your niche, the quickest and least expensive way to get into the top of the search engines and drive a lot of targeted traffic to your website is to get other high quality websites to link to you.

There are a variety of methods of doing this including link exchanges, starting an affiliate program, paid links, and just plain asking for a linkback. My favorite method of getting people to link to my websites is through article marketing because it creates a win/win for everyone involved.

Linking Tip: Links back to your website are most effective when you use your keyword as the anchor text of your backlinks.

On the other hand, article marketing can be a bit slower than other linking strategies like paying for links back to your website… but we’ll talk more about that in another article.

I know the three strategies outlined above seem are pretty simple, but there’s no reason that marketing needs to be complicated to be effective. If you add these three strategies to your marketing, I guarantee that you’ll start driving a lot more targeted traffic to your website.

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